hello@awake-mgmt.com60 rue François 1er, 75008 Paris, France

Mother agency based in Paris

AWAKE develops models with a long-term international vision.

Founded in 2013 by former model Agatha Maksimova, AWAKE Model Management is a boutique mother agency based in Paris. Our role is not to operate as a generic local booking agency, but to discover potential, shape image, build strategy and guide models toward the right international opportunities.

Our approach

From scouting to international placement

Scout

We look for natural potential, personality and presence — not only experience or polished portfolios.

Develop

We help shape image, polaroids, first tests, portfolio direction and the professional habits needed to grow.

Place

We connect models with carefully selected agencies, clients and markets when the timing and strategy are right.

Protect

We guide models through contracts, travel, safety, expectations and the decisions that shape a sustainable career.

Principles

Our Core Values

Development

We focus on long-term growth, not short-term exposure. Every model needs the right timing, image and strategy.

Integrity

We believe in transparent guidance, clear communication and professional standards with both models and partners.

Protection

We help models avoid unsafe opportunities, unclear promises and pressure that does not serve their career.